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Using Social Media to Grow Your Blog’s Readership

This week we’re looking at five different methods that I’d use to find readership if I were starting a new blog. So far we’ve explored guest posting, advertising and networking - but today I want to turn our attention to the explosive and dynamic area of social media.
Social media sites have exploded onto the online publishing scene over the last couple of years and can generally be divided into two types of site:
* Social Networking Sites - where the primary activity of the site is ‘connecting’ with others. Two of the most prominent sites in this space are Facebook and MySpace. * Social Bookmarking - where the primary activity is the finding and sharing of web content through different systems of ‘voting’ on sites. Two examples of this type of site are Digg and StumbleUpon.
The above two classifications of social media sites are fairly broad - in reality there are many different sites appearing every week, many of which have elements of both of the above as well as other features.
The point of this post is not to define social media but rather to look of it as an opportunity to find new readers for your blog. The reason that I include it in this series is that over the last year or two I’ve seen numerous blogs virtually launch themselves via social media sites.
The reason for their success is that social media sites are among the largest sites on the web at present (the volume of traffic that they do is mind boggling) but that by their very nature they are about helping people to discover new parts of the web (particularly social bookmarking sites) - and as a result they are used by people actively seeking web content.
As a result I would argue that social media sites are a logical place to position yourself as a blogger. Let me say it again:
Social media sites have a lot of traffic and they are used by people to find content - why wouldn’t you position yourself on them?
Qualification: let me qualify that last statement before going any further by saying that social media is not THE answer to finding readers for your blog. It is not enough just to promote your content on social sites - but it is one element that can help you find a lot of new readers.
9 Keys to Using Social Media to Find New Readers for Your Blog
Much has been written about using specific social media sites to drive traffic to a blog. I’ll include a few links to things I’ve written about specific sites below - however in this post I’d like to speak in a more general sense and share some principles of using social media to drive traffic.
1. Be an Active Participant - it is important to see these sites for what they are - they’re social sites which are designed for regular use and interactions between readers. They are not designed for people to come to to spam their own links and leave - they’re designed for ongoing, genuine and helpful interactions between people. As a result those who spend time using these sites are the ones who generally are rewarded for doing so over the long haul. While there is a temptation to only use these sites on occasion when it benefits yourself you’ll find them more fruitful paces to visit when you regularly participate and genuinely interact with others.
2. Learn the Rules and Culture - different social media sites have different rules, standards, cultures and acceptable behavior. This covers things like how you interact with others, the language you can use and importantly for this article - linking and promoting your own content. Some sites allow (and even encourage) you self promoting - others do not. Some might allow it officially but will have users who don’t like it and who will ‘bury’ your efforts if you do. The key is to participate, observe and learn from your experiences.
3. Find Key Players - one of the best ways to learn about social media is to find and get to know key players on the different sites. Who is using them well? What are they doing? What might they be able to teach you? How might you work with them for mutual benefit? Many social media sites make it easy to find these key players by producing lists of ‘top users’ - these can be strategic relationships to have.
4. Make Friends - extending upon this is the principle of be-friending others on social sites. This is a key part of what they are all about and many of these sites make you more powerful based upon the number of your connections. So get out there - make friends and interact with your network. From this can come many fruitful interactions. It’s also a great branding exercise to ‘connect’ with people in these ways.
I should say at this point that I see people using their ‘networks’ on social sites in two main ways either as natural influencers or in more concerted and coordinated ways. The first (influencers) is about building a network that you naturally interact with and who will take notice of what you do. This makes you a powerful user and both by the social site taking more note of you but also as others will do so also. The second is what some users have been doing for a while now - joining together to vote up each other’s content. DoshDosh has some great tips on making and interacting with friends in social sites (particularly Digg).
5. Don’t Be Self Centered - I’ve mentioned this already but it’s worth a point of it’s own. If your primary activities on social media sites is self centered then you’ll limit your own fruit from it. I know a number of top Digg users and in each case they are some of the most generous and ‘other serving’ people you’ll ever meet. They go out of their way to help others achieve their dreams. In doing so of course they themselves benefit - but it’s others first.
6. Find what Works Best for Your Blog - a regular comment on posts where I write about the power of using social media is people saying that they’ve ‘tried it’ and it doesn’t work. When I unpack these comments with people I often find that what they mean is that they tried one social media site once or twice - and it didn’t have much impact. The mistakes with this kind of thinking are numerous (ie it takes time to get to know a social media site, get to know people etc) - but one main thing that I’d say is that not all social media sites work for every topic of blog. For example I find that StumbleUpon works really well here at ProBlogger - but that Digg works on some more technically focused sites that I have worked with. The other thing that I’d say is that sometimes the biggest social sites are not always the best ones to use - but rather smaller and more focused ones can have bigger benefits. Every week new social bookmarking sites appear around different niches - search them out and focus on them too.
7. Social Media as a Branding Exercise - while social media sites can send you a lot of traffic very very quickly they can also be excellent places to do branding. Every time a reader or potential reader comes across you on a social media site the more you reinforce your brand. Get active on a site like stumbleupon and promote the content that others publish and you could actually get on their radar and end up benefiting yourself in many ways.
8. Convert to Loyal Readers - one thing that many bloggers fail to do when they succeed in driving traffic to their blogs from social media sites is to convert them into loyal readers. Getting readers to your blog is just half of the challenge - getting them to return tomorrow and every day afterwards is the other half - it can be the difference between a one off traffic event and a blog with an ongoing growth in readership. I’ve written more on converting one off visitors into regular readers here (and also here).
9. It’s all about the Content - one factor that exponentially increases (or decreases) the impact of your efforts in social media is your actual content. Without content that engages social media users you are wasting your time as it will rarely capture their imaginations and inspire them to promote it. Writing great content is the focus of tomorrow’s last post in this series on growing blog readership - so I’ll say more then.

Inside Search Engine Rankings

A problem that search engines encounter often is the design of websites that purely use advanced programming such as C++, JavaScript or CGI. If the navigation links within your site are powered by these advanced scripts alone, the search engine will not be able to fully browse your site. You need to provide links done in basic HTML so that the engine can read your website.

It takes months for a website with a new domain name (.com, .org or .edu) to show up on search engines. Google has imposed an ageing delay on new websites so that it doesn't waste time on indexing websites that don't last long. If you want to change your domain name, I suggest you rethink your plan and use what you have instead. A cosmetic facelift of your existing web pages along with several good quality SEO articles will serve you better in the long run. After all, you will be working with what you already have. If you know all the insides and outs of your website, then it would be so much easier to revise than replace because of familiarity.

Some internet marketers make the mistake of placing keyword density requirements above that of article quality. At first glance, it does make sense to optimize an article for your keywords rather than be concerned with artistic considerations or honest, from the heart writing. However, bear in mind that not everyone will buy your product or idea. You know that what you sell is sellable only to a certain target market. If you prioritize keyword optimization in your article rather than writing the article for the sake of the product you want to sell and for the information of your target audience, chances are you will attract buyers of another commodity that you do not have.

The keyword here is relevance. A person searching the internet for something he needs will filter out the search results by using the relevance criterion. My suggestion is, write the article for the sake of your product and for your target customers' information. Place the priority of keywords as a secondary consideration. It's all about relevance. I know that it would be a plus for you if you manage to pull in lots of traffic even though they don't want anything to do with your site. Believe me, misleading a person in the internet is a risky business. That person you mislead can hit back by starting-up an email brigade against your website.

Be specific with your keywords. Don't generalize. The biggest disadvantage of internet shopping is that customers are not able to scrutinize the product personally. What they usually do is find out from other sources what the product is all about, how it works, etc... When they decide to finally buy, they know what they're looking for and will mostly likely use a specific name brand as part of their search strings. Your keywords need to be able to match those strings in terms of number of words matched and how the order of those words match. Others will search for stuff by using its sub-categories. For example, when looking for bras, women need to spell out their torso and cup size.

So, the bra size can be a 36 B or a 36 C. Then there are colors to choose from like red, burgundy and black. A bit more specific is the bra classification. Is it a half-cup or a push-up, or is it a sport bra? With these factors in mind, you can conclude that a woman looking for a bra in the internet can type in "black push-up bra 36-C". Do you have key phrases to match those search strings? Are the words in your key phrases arranged in the same order? The final consideration is the literature where those keywords are embedded. If the article is just a jumble of words full of keywords, the search engine will most likely discard your website in favor of another. This will decrease the ranking of your website in the search results page. In worst case scenarios, they may actually ban your website from showing up in search results.

A lot of SEO experts claim that it isn't the keyword, but the article that brings you success. Based on what is written above, I tend to agree. Do you?

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm Keep your eye on residual income business opportunity regularly to learn and earn.

Does the web make finding gift ideas easier?

You know the scenario, you've just had a phone call from your mother, reminding you that it's your fathers birthday next week. You wrack your brain till it hurts, wander aimlessly around the shops for hours, and then go to Argos and flick back and forth through their catalogue.

It can be tempting to just put a couple of banknotes into a card and be done with it. When recently discussing presents with a colleague, she said "My husband and his brother just swap cheques at Christmas"! She agreed that this seemed a completely pointless exercise, as seeing the look of surprise on a loved one's face is part of the joy of gift giving.

The internet has been a real boon as we can now browse for gifts when it suits us - over breakfast, lunchtimes, or even at 2am when the baby is having a feed. This saves endless trudging around shopping centres and high streets, getting aching feet, whilst being weighed down with bags.

The problem with using the internet is the number of sites vying for our attention. Using a search engine inevitably results in 39 million sites being found (believe me, I've just typed 'gift ideas' into Google!). You then spend time clicking onto each site to see what products are on offer, come out of the site back to the search engine list and into the next site. Some sites draw us in with adverts promising hoards of fantastic gifts, only to then let us down with their measly selection of 7 products. A more recent and annoying development is the proliferation of sites that are just lists of adverts for other sites. This can be frustrating to the extreme, especially if you get stuck in a loop!

The internet is great if you know what you are after, but when you are just browsing it can be a nightmare. There are some great web sites out there; it's just a case of finding them amongst the dross. Try creating a folder in your favourites for gift giving, and then whenever you come across a good site for gifts, you can then add it to this favourites group. You could even get as sophisticated as having sub-folders for different gift types, or age groups.

Good Luck with your gift buying!

How To Get 100% Free Targeted Traffic That Multiplies Beyond Your Control

Promoting your Internet business can be a costly experience. But there is one method you can employ in your advertising toolbox that will drive 100% free targeted traffic to your business website. Article marketing is not a new concept but it can absolutely guarantee eyes will view your opportunity in a huge way at no cost to you.

Articles work in countless ways to boost the profitability of your Internet business. You can position yourself as an expert in your field or industry by writing articles consistently. The fact that you are providing content that is of value your credibility is established.

Following are 5 easy tips to ensure article marketing generates the free traffic you deserve:

1. Write articles that provide valuable content. Pick a subject and write about it. The subject of your article doesn't necessarily have to be about your business or your industry for that matter. Just remember to author your articles in a way that will hold the interest of your reader.

2. Make your article reader-friendly. It is paramount that you make your article easy to read. To help achieve this, make sure your article has this definite format: an introduction, the body and a conclusion. Don't write your articles with long drawn out paragraphs. Break them up into shorter sections. This makes for a more pleasant read.

3. Use a compelling title. You only get one chance at a first impression. By using a title that sparks interest ensures you grab the interest of a reader. In contrast, if you choose a title that is too plain and potentially get lost in the crowd, you will ensure you lose a reader and potential business. Here are some ideas of words and phrases to start your catchy title:

- Announcing - Advice to - Secrets of - The Truth of - New - Protect - Now - Life - Amazing - Here - Facts You - Discover - Breakthrough - Do You - At Last - How to

4. Establish a 4 to 5 line author resource box that tells who you are. This is where you can use a website hyperlink to direct your readers to your business. It is important to guard against writing your bio as an advertisement. Also write your bio in the third person. Don't say, "I am an Internet marketer.....", instead write it as if someone else was speaking about you, "John Doe is an Internet marketer...."

5. Promote your article. Submit your article to online article directories. From these directories other publishers looking for content will use your articles for their websites, newsletters and other publications. This will set into motion a viral marketing campaign that will expose your business opportunity in your resource box exponentially.

Writing articles is very potent because your business opportunity can blasted all over the Internet especially with the help of other publishers. This will definitely increase your chances of more eyes directed to your business website than you ever dreamed possible.

Using this method of generating free website traffic is one of the best tools to utilize. Be sure to use article marketing on a regular basis. Your business and your bank account will benefit in the long run.

To learn more about generating free targeted traffic to your business opportunity and the dirty secrets of network marketing, follow the free CD link in my resource box now.

Increase Traffic to Your Website

The best way to get traffic to your website is to be at the top of the results page of a search engine. Since there can only be one at the top for every search query, your being actually there is next to impossible with the millions of sites and billions of articles contained within the internet.

However, that doesn’t mean that you shouldn’t strive to be part of the top ten in a results page. A good way, to rise through the rankings of search results is by having an article in each page of your website that contains at least 250++ words. This article should contain keyword and relevant content about your website or your product.

Link exchange programs are like merchant clans or chambers of commerce and industry. By being part of a link exchange program, you agree to display the links of other partner sites in your website. The links that will be placed in your website are those links that lead to other websites that are in the same category as your website. For example, if you have a gaming website, then most of your links will be other gaming sites as well. In return for placing their links on your site, they will reciprocate by placing a link on their webpage to your site. How does this increase traffic to your site? If in a search query, one of your partner sites shows up but yours does not, the searcher is redirected to that site. If your partner site does not have the product or idea needed by the searcher, then the searcher will probably click on the link to a partner site. There’s no guarantee that the link will be yours, but it gives you a chance.

Banner exchanges work much like link exchanges but you will need more space on your website to accommodate other website banners. If you are obsessive when it comes to the cosmetics of your website, then you probably won’t want this one. With so many banners flying around, you can get to look like the United Nations. Be that as it may, a potential active link is still one point in favor of your site being visited by someone.

Ezine article writing and newsletters are another way to herd some website traffic in your direction. You write hundreds, even thousands, of articles to saturate the web. Embedded within these articles are links to your website. Having all those articles around is much like having mini-websites scattered all over strategic places. With these articles, you can also give the reader an option to subscribe to your newsletters. If they accept, then you are right at their front door ready to make your sales pitch (email presentations in this case).

If you want it all to yourself, you can turn your site into something similar to Wikipedia. The only difference is that you have merchandise to sell on each page of your website while Wikipedia does not. Using this method, you are guaranteed a top ten placement in any search engine in the internet. Of course, this would mean a lot of work. But if you really want good money, then you have to give good effort.

The methods for increasing website traffic I mentioned in this article are just some of the many other ways available in the internet. The most successful are those that entail newsletters and ezine articles and link exchanges with other websites. You decide which method

Len Hutton is an information publisher specialising in helping people start their own home based business. You can read up on how to create your own info products in one day without writing a single word by going to http:// www.nicheresidualincomes.com/lightningcash.htm Keep your eye on residual income business opportunity regularly to learn and earn.

Monitoring Web Traffic through Site Analytics

Summery:- Last month, we introduced you to a few baseline concepts of web site analytics and explained some of the terminology used to measure web site traffic. This month, we present two really easy-to-understand overviews on services that you can use to analyze your web site traffic and identify ways in which you can optimize your Return on Investment (ROI).

Article Body :

HitBox Professional from Visual Science At Live2Support, we continuously evaluate web analytics and visitor site analysis systems of both the subscription and downloadable variety. We must admit that it is a real jungle out there with thousands of free and paid products available to assess your visitor traffic. Since Live2Support's chat software has a large number of in-built traffic analysis tools, we are able to provide reliable comparisons against a functional benchmark. The web statistics service from Visual Sciences called HitBox Professional is among the more popular solutions being used today. We will tell you about its many features in a moment but first we need to tell you that it is not free. Monthly subscriptions to HitBox Professional start at $26.67 a month and goes up from there depending on which plan you choose. But before you fish out your credit card, we ask that you first sign up for a fully functional demo version of the service. It is a good idea to first use the demo version of the subscription service just to make sure this is what you are looking for. Visual Science is strong on customer support and so if you are one of those users who will need help during the initial stages of implementation, we recommend that you consider HitBox Professional seriously. HitBoxProfessional and its Features HitBox Professional provides real-time web site analysis. This means that you can watch visitor activity as it takes place on your web site. HitBox Professional is equipped to show you where your site visitors are coming from a search engine results page, web site, directly from a web browser etc. which web pages on your web site they are looking at, and which navigational paths they take through your web site. The program also tracks customer orders, customer behavior and revenue, and accurately identifies the optimal sources of customer acquisition. HitBox Professional enables you to pinpoint which promotion or incentive program on your web site is generating maximum heat. The end result? Web analytics programs like HitBox Professional can help you devise powerful strategies to increase visitor conversion rates, and in the final analysis, improve the quality of customer service. Downside Many users and web masters consider HitBox Professional to be good value for money. Its pricing structure, however, can be misleading. Subscription plans are based on monthly page views and if your page views happen to be higher than the allowed number in your plan and exceed the limit, it costs extra. The extent to which HitBox Professional is page view sensitive is not determined by you but by external factors such as visitor traffic and Hatbox's interpretation of this data. Although HitBox Professional touts many advanced-level report generation features such as the ability to send reports to your inbox and the ability to export traffic data to Excel spread sheets, we have to make sure that you aren't biting off more than you can chew. To eliminate the possibility of feature overkill, you might want to consider first signing up for a trial demo version before you subscribe to the service on a regular basis. Google analytics Google Analytics is a service offered by Google and is designed to generate comprehensive site visitor traffic data and statistics about the visitors to your web site. Like most other Google services, Google Analytics is free and is extremely easy to install and use. Although the intended purpose of Google Analytics is to help web site owners who participate in Google's PPC programs like AdWords and AdSense with traffic analysis, anyone can use Google Analytics. It provides data on most critical web site traffic issues such as where your site visitors are arriving from, how long they are staying on your site and their geographical origin. If you have used Google Analytics before and feel like commending Google for its elementary and yet highly effective approach to traffic analysis, you might want to hold off. This tool was originally developed by Urchin Software Corporation and was subsequently acquired by Google in April 2005 like You Tube, Jaiku, Blogger, Adaptive Path's Measure Maps and Feedburner. If you happen to be using any type of PPC to increase site traffic and your conversion ratio, Google Analytics is a safe and sure bet for you. This is because its reporting functions are known to be accurate and mostly tally with similar data from other traffic analysis solutions. Google Analytics allows you to choose from eighty distinct reporting features all of which update in one hour or less. You are allowed to monitor up to fifty web sites although many web masters are able to sneak in a few extra URLs while Google looks the other way. Downside With annual revenues of $10.6 billion and a worldwide full-time employee base of 15,916, it is hard to expect Google to be less than perfect. However, there are programs which can prevent Google Analytics from compiling traffic statistics through overtly vigilant gate keeping. Pop-up blockers like Adblock and computer privacy services like Tor do a great job of keeping Google at bay. Conclusion If your web site has either a customer or a content orientation, it makes perfect sense to sign up for a traffic analysis service. From a technical perspective too, this is not a complex task. All you have to do is to paste and embed Java script on to your web pages, upload your updated web pages and activate the site. Just as an aside, we would like you to know that Live2Support too comes with extremely powerful web analytics attributes. All the important features offered by HitBox Professional and Google Analytics are available in Live2Support which gives you the added advantage of getting potent live chat features and web analytics in a single functionally integrated environment. And we provide full-fledged customer support too!